BPAC2 is a Kolkata marketing studio. We build idea-led experiences for the digital age, designing, creating and optimising media that connect people to brands at any scale.
B, P, A and C² are how we work: shape the brand, spread the word, buy the attention, and launch it as a creative campaign. C² stands for two Cs, Creative and Campaign. Choose a letter to open it.
Branding builds a strong, positive perception of your company, products or services in the customer's mind. Logo, design and mission come together under one consistent theme across every message.
Promotion is every activity that communicates your product, brand or service to the people you want to reach, from a press release to a festive-season scheme.
Paid space that puts your message in front of the people most likely to buy. We plan the placement, craft the ad and tune it for results.
C² is two Cs: Creative and Campaign. A big idea carried across several mediums over time, built around one goal such as raising awareness, informing customers or launching something new.
Mass reach to build trust, direct incentives to move people to act. We plan both so each supports the other.
Broad communication that builds awareness and credibility.
Targeted incentives that turn interest into action.
Placements chosen to reach the people most likely to buy.
We believe the best part of a brand's story is never finished. It always asks what can be done better, and always wonders what's next.
It's not just the story of a brand or an idea. It's the story of all of us: always moving forward, always looking back, always a work in progress.
A look at the kind of work we make across identity, advertising and campaigns.
Logo, colour and a rulebook that holds up on every shelf.
One idea carried across print, outdoor and digital.
Formats built once, resized for every placement.
Mechanics and creative that people want to join.
From teaser to first sale, planned as one story.
We create solutions that unlock new opportunities for growth and business transformation across the entire customer journey.